Rasasi is taking Hawas into more concentrated territory. Announced in late August 2026, the new Hawas Private collection brings together three 100 ml Extraits de Parfum—Luceo, Terra, and Dulce—each built around a different expression of presence.
The official Hawas campaign calls the concept “The Eternal Return of Desire”. The language is lofty, but the practical idea is easy to read: Luceo supplies light, Terra adds weight, and Dulce closes the circle with warmth.
At a glance: three new 2026 releases, three named perfumers, one extrait-strength collection, and no confirmed broad retail date or price at the time of writing.
Hawas Private Luceo: citrus, spice, and polished woods
Created by Christian Provenzano, Luceo is the brightest-looking composition of the trio. Bergamot, lemon, and ginger open the fragrance before magnolia, nutmeg, and cardamom move it toward a warmer, more textured center. Vetiver, patchouli, cedarwood, and amber give the base its structure.
On paper, Luceo looks like the easiest bridge from the familiar fresh-spicy side of Hawas into this more elevated Private concept. The citrus and ginger should keep the opening mobile, while the earthy woods and amber suggest a cleaner, more composed drydown than a conventional blue fragrance.
Notes:
Top: bergamot, lemon, ginger
Heart: magnolia, nutmeg, cardamom
Base: vetiver, patchouli, cedarwood, amber
Hawas Private Terra: saffron, iris, and mineral depth
Cristiano Canali composed Terra, the collection’s most grounded entry. Its opening combines saffron, jasmine, and cardamom. Iris, cedarwood, and driftwood form the heart, followed by cypriol, oakmoss, and Orcanox in the base.
Terra appears to trade obvious sweetness for texture. Saffron and iris can create a smooth, slightly leathery-powdered effect, while driftwood, cypriol, and oakmoss point toward something drier and more mineral. Of the three, this is the one that sounds most reserved—and potentially the most distinctive.
Notes:
Top: saffron, jasmine, cardamom
Heart: iris, cedarwood, driftwood
Base: cypriol, oakmoss, Orcanox
Hawas Private Dulce: tropical gourmand warmth
Dulce, created by Benjamin Belizon, is the collection’s gourmand. Passion fruit, hazelnut, and pink pepper introduce a sweet-tart opening. Coconut, jasmine sambac, and cacao sit at the center, while caramel, tonka bean, patchouli, vetiver oil, and Ambrettolide build the base.
This is the most immediately indulgent profile in Hawas Private. The tropical notes suggest brightness, but hazelnut, cacao, caramel, and tonka should add density quickly. Patchouli and vetiver may be doing important work underneath, keeping the composition from reading as pure dessert.
Notes:
Top: passion fruit, hazelnut, pink pepper
Heart: coconut, jasmine sambac, cacao
Base: patchouli, tonka bean, vetiver oil, caramel, Ambrettolide
Which Hawas Private fragrance sounds best?
- Choose Luceo if you want citrus, aromatic spice, and a woody-amber foundation.
- Choose Terra if saffron, iris, dry woods, moss, and a mineral profile appeal to you.
- Choose Dulce if you prefer tropical fruit, cacao, caramel, tonka, and a fuller gourmand direction.
The perfumer lineup is an encouraging detail, and the three formulas are distinct enough to make Hawas Private feel like a coherent capsule rather than three interchangeable flankers. Still, note lists and campaign language only tell part of the story. Projection, texture, sweetness, and extrait-level performance will need to be judged on skin once bottles become widely available.
Release and availability
Rasasi presents all three fragrances in 100 ml Extrait de Parfum format. The brand’s official Hawas portal is currently accepting registrations for private access, but it does not list broad retail pricing or a complete international release schedule. We’ll update the individual fragrance pages as verified offers and availability appear.
Editorial note: This is a launch overview based on brand materials and published fragrance information. We have not yet independently wear-tested the three fragrances.