The worth-it edit
Is John Varvatos Artisan Pure Worth It?
Artisan Pure is worth considering if your idea of an everyday fragrance starts with citrus and woods. We’d put it on the list for relaxed daytime wear, especially if you like the thought of a fresh scent that fits a weekend away just as easily as lunch close to home.
The short answer
Yes, for a relaxed citrus and wood mood
We’d consider Artisan Pure when you want a fresh fragrance you can enjoy without saving it for an occasion. Try it if citrus and woody scents are already your comfort zone. If you own several, compare it with the one you reach for most before adding another bottle.
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Compare buying options
Artisan Pure
- Citrus
- Woody character
- Fresh daytime mood
- The edition
- Eau de Toilette
- Our buying take
- A citrus and wood option for daytime
- Before you buy
- Look for Artisan Pure Eau de Toilette
01 / Find your fit
Worth it for the right person.
Buy it if…
- You enjoy citrus with a woody side.
- You want a fragrance for casual daytime plans.
- You’d use a fresh bottle regularly rather than save it for holidays.
Think twice if…
- You want a rich sweet scent for evenings.
- You’re expecting a coffee fragrance because of the inspiration.
- You already have a fresh favorite and don’t feel anything is missing.
02 / Scent
Keep the inspiration in perspective
John Varvatos describes Artisan Pure as a fresh combination of citrus and woods, inspired by the hills and groves around Xalapa in Mexico. It’s an appealing setting, but the brand’s mention of coffee groves isn’t a promise of a coffee note. We’d choose it for the citrus and woody direction, then judge the fragrance itself once it’s on skin.
03 / Performance
See whether it fits your version of daytime wear
A fragrance for an afternoon out has a different job from one you expect to notice through a long working day. Decide what you need from Artisan Pure, then try it over that sort of outing. Notice how much you enjoy the later stages as well as the opening. There’s no fixed number of hours we can promise from the concentration or note description.
04 / Value
Picture using it after the holiday
A bottle can be worth buying for a particular season, but we’d still think about how often you’ll use it. If Artisan Pure becomes your choice for errands, lunch and weekends, the decision is straightforward. If you only want it for one trip, a smaller bottle or sample may be enough. The woven presentation is attractive, but the fragrance should earn the space too.
05 / The buying guide
Found your scent? Find your bottle.
Jomashop and FragranceNet come first below. Choose Artisan Pure EDT; Artisan, Artisan Blu and XX Artisan are different fragrances.
- Check price & availabilityShop Jomashop
Jomashop
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- Check price & availabilityShop FragranceNet
FragranceNet
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- Check price & availabilityShop FragranceShop
FragranceShop
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Compare 6 more retailers
- Check price & availabilityShop FragranceX
FragranceX
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- Check price & availabilityShop FragFlex
FragFlex
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- Check price & availabilityShop Maple Prime
Maple Prime
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- Check price & availabilityShop ShopSimon
ShopSimon
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- Check price & availabilityShop eCosmetics
eCosmetics
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- Check price & availabilityShop MaxAroma
MaxAroma
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The final verdict
Yes, for a relaxed citrus and wood mood
Artisan Pure is worth a place on the shortlist for citrus and wood lovers. We’d buy it when the sample suits your everyday plans and you can see yourself using it well beyond a single holiday.
Before you buy
A few final questions.
Does Artisan Pure smell like coffee?
The brand refers to coffee groves as part of the inspiration, while describing the fragrance as citrus and woody. We wouldn’t buy it expecting a coffee scent.
Is Artisan Pure only for warm weather?
Warm daytime plans would be our starting point, but wear it whenever you enjoy it. You don’t need a holiday or a particular forecast to use a fresh fragrance.
Is it the same as the original Artisan?
No. Make sure Pure appears in the retailer’s product name. The Artisan collection includes several fragrances with similar bottle shapes.


