Skip to content
Chaos Fragrances buying guide

The Best Jo Malone Blackberry & Bay Dupes & Alternatives

Jenny Glow Berry & Bay leads for a light, leafy take on Blackberry & Bay. DUA Bay of Berries offers fuller fruit and a stronger presence.
#1 Closest overall match Berry & Bay EDP
Jo Malone London Blackberry & Bay Cologne fragrance bottle
The reference fragrance

Jo Malone London Blackberry & Bay Cologne

See the original fragrance profile, notes, performance data and current retailer options.

Jo Malone Blackberry & Bay Cologne puts tart berries beside crushed green leaves and dry woods. It feels like fruit still on the bush, rather than a spoonful of jam.

Try Jenny Glow Berry & Bay at Jomashop for the closest overall connection here. For fuller berries and more presence, explore Bay of Berries at DUA.

02 / Compare

Compare the best options

A fast side-by-side look at similarity, performance, value and who each fragrance suits best.

Rank Fragrance Score Similarity Longevity Best for Best price
#1 Berry & Bay EDP 8.8/10 89% 6–7 hours A light, leafy everyday alternative Check price Shop now
#2 The Dua Brand Bay of Berries 8.6/10 87% 8–9 hours More body around the fruit and greenery Check price Shop now
03 / Reviews

The full ranking

Each pick includes the important differences, tradeoffs and our bottom-line verdict.

#1 Jenny Glow Berry & Bay EDP 2016 fragrance bottle
Closest overall match Best for A light, leafy everyday alternative
Jenny Glow

Berry & Bay EDP

Berry & Bay brings crisp green leaves and dark fruit together in a light, easy scent. It can open sweeter than Jo Malone before becoming drier. Wear is 6–7 hours.

Chaos score 8.8/10
Similarity 89%
Longevity 6–7 hours
Chaos verdict

The first pick for an easy version of that fresh berry-bush feeling.

How it differs from the original

The fruit can feel more like blackcurrant, with less of the original’s peppery bay. Some wearings start rather sweet or synthetic before turning drier; the finish has less depth.

What works
  • Recognizable fruit-and-leaf character
  • Light enough for warm days
  • A drier finish after the sweet opening
Tradeoffs
  • The opening can feel synthetic
  • Less bay spice and depth
  • Some wearings fade much sooner
#2 The Dua Brand Bay of Berries fragrance bottle
Fuller berry option Best for More body around the fruit and greenery
The Dua Brand

The Dua Brand Bay of Berries

Bay of Berries gives the fruit more body while keeping a fresh, green edge. It feels more substantial than the Jo Malone cologne. Wear is 8–9 hours.

Extrait de Parfum, 34 ml. Code CHAOSFRAGRANCES at DUA.
Chaos score 8.6/10
Similarity 87%
Longevity 8–9 hours
Chaos verdict

Choose this for fuller berries and a more noticeable green-fruity trail.

How it differs from the original

The opening can seem more aromatic, even minty, before the berries soften it. That extra fullness changes the original’s delicate balance, so it suits someone who wants more presence.

What works
  • Fresh berries with a green edge
  • A fuller interpretation of the original
  • The longer wear range of these two picks
Tradeoffs
  • Less airy than the Jo Malone cologne
  • The opening can feel minty
  • Changes the original’s delicate balance
04 / Our process

How we chose these fragrances

We compare the opening, heart and drydown with weights of 30%, 40% and 30%. Direct comparisons, the berry-and-leaf balance and the woody finish guide the ranking. Similarity figures are editorial estimates, rather than results from our own controlled wear tests.

The listed wear ranges are 6–7 hours for Jenny Glow and 8–9 hours for DUA, including the softer finish. The trail can become quieter well before the scent disappears.

The final verdict

Choose Jenny Glow Berry & Bay for the closest overall Blackberry & Bay alternative here. Its leafy fruit feels familiar, with a sweeter opening and a simpler finish. Choose DUA Bay of Berries when you prefer a fuller berry impression. Jo Malone remains the choice for the original’s crisp bay and airy balance.

For other fresh directions, explore our English Pear & Freesia dupe guide, Wood Sage & Sea Salt dupe guide, and Peony & Blush Suede dupe guide.

05 / Questions

Frequently asked questions

Which Blackberry & Bay dupe gets closest?

Jenny Glow Berry & Bay is our first pick at about 89% resemblance. DUA Bay of Berries follows at about 87% for a fuller interpretation.

Which Jo Malone fragrance is the reference?

Blackberry & Bay Cologne, introduced in 2012. This guide compares the fragrance worn on skin.

How long does Jenny Glow Berry & Bay last?

Use 6–7 hours as the wear range, including a softer finish. Some wearings fade sooner, especially if you prefer a noticeable trail.

How long does DUA Bay of Berries last?

The listed wear range is 8–9 hours, including the quieter finish close to the skin.

Does the wear range mean hours of strong projection?

No. Total wear includes the softer scent left on skin. The trail can become much quieter along the way.

Does Jenny Glow smell exactly like the original?

It has a recognizable connection, but can feel sweeter, simpler and less bay-led. Those differences become clearer beside the original.

Is Bay of Berries the stronger option?

It is the fuller option here. The fruit has more body, though that also makes it less transparent than the Jo Malone cologne.

Which option is less sweet?

For the crispest balance of tart fruit and bay, the original remains the best reference. Jenny Glow can start sweeter, while DUA gives the berries more fullness.

Why does Berry & Bay remind me of blackcurrant leaves?

Jenny Glow’s listed opening is blackcurrant. That leafy impression is part of its appeal, even though it differs from the original’s blackberry-and-bay balance.

Are these good summer fragrances?

Yes, particularly if you enjoy green fruit rather than tropical sweetness. Jenny Glow feels lighter; DUA has a more substantial presence.

Can men wear these fragrances?

Yes. The berries, greenery and woods work well beyond gender labels.

When is the original worth choosing?

When its peppery bay, tart fruit and airy woody finish are what you love most. Neither alternative preserves that balance exactly.

This guide contains affiliate links. We may earn a commission from qualifying purchases at no extra cost to you.